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AdManage vs Adnova — an honest, side-by-side comparison.

AdManage vs Adnova.ai

The Adnova alternative built to launch on every channel.

Adnova is where teams gather creative. AdManage is where it goes live — cleanly, across eight channels and every account, in one batch.

No card to start · 30-day money-back guarantee.

1,000,000+

ads launched / 30 days

8+1

channels · Adnova: 3

£499/mo

flat — no spend %

AdManage 50 ads · one batch · 2.1s
The AdManage launcher batch-launching 50 ads across TikTok and Meta in 2.1 seconds
Adnova Research & analyze
Adnova's creative analytics dashboard showing top-performing creative reports
VS

01 · The 60-second verdict

On everything that gets ads live, it isn't close.

Adnova is a creative-research suite with a Meta-first launcher. AdManage is the launcher. On the six things that decide how fast — and how far — you ship, here's the board.

What decides your launch

AdManage

Adnova

Channel coverage

8 channels + Reddit

Meta-first

Post-launch automation rules

KPI triggers, auto-scale

Launch presets only

Google Sheets launcher

Marketplace add-on

Import only

API · Zapier · Make · MCP

Documented + rate limits

Not available

Naming, UTM & audit governance

Templates + Audit Names

Presets

One flat price, every channel

Flat GBP, 8 channels in

Modular + per-account

AdManage leads all six. Adnova is a fine place to gather creative — but the moment the job is shipping it, across channels, at volume, you've outgrown a Meta launcher.

What a Meta-only launcher costs you

  • A separate tool — and bill — for every channel beyond Meta.

  • Naming and UTMs you fix by hand, launch after launch.

  • Losers that keep spending while you're asleep — no rules to catch them.

What you get on AdManage

  • Meta, TikTok, Google, Snap, Pinterest, Taboola, Axon and Reddit — one batch.

  • A real Sheets launcher, naming/UTM governance, post-ID — clean every time.

  • Rules that pause losers and scale winners while you sleep — plus API and MCP.

02 · How it works

A folder of creatives in. Live ads out. Three moves.

Same flow whether it's 5 ads or 500, one channel or eight.

  1. 1

    Drop creatives in

    Straight from Sheets, Drive, Dropbox, Frame.io or your API. No re-uploading.

  2. 2
    namingUTMspost-ID

    Set the rules once

    Lock naming, UTMs and post-ID globally — every batch comes out clean.

  3. 3
    +4

    Launch everywhere

    One batch to eight channels. Rules then pause losers and scale winners.

03 · The argument that ends it

One workflow. Every channel you launch on.

Every channel Adnova doesn't cover is another tool, another invoice, another workflow to reconcile. AdManage is one.

8+1

AdManage channels

vs

3

Adnova launcher

AdManage launches to 8 + Reddit
  • Meta
  • TikTok
  • Google Ads
  • Pinterest
  • Snapchat
  • AppLovin
  • Taboola
  • Reddit
Adnova's launcher Meta-first
  • Meta
  • TikTok
  • AppLovin
  • research only

Google, Pinterest, Snapchat, Taboola and Reddit aren't on Adnova's launcher.

04 · Why teams switch

Six things you get here that Adnova doesn't ship.

Your spreadsheet becomes the launch console

A real Workspace add-on — drafts in, ad sets out, column-aware. Not a CSV import.

Set a rule once; stop babysitting losers

KPI triggers pause and scale on their own. 10 rules on In-house, unlimited on Agency.

Script launches — or let Claude do it

Public API, Zapier, Make, Notion and MCP for Claude / Perplexity. None public on Adnova.

ZapierMakeNotionClaude

Naming & UTMs come out clean, every time

{{variable}} templates plus an Audit Names tool that fixes drift across accounts.

Keep the media stack you already love

Frame.io, Box, Canva, SharePoint, Figma, AIR — connect direct, don't consolidate.

  • Frame.io
  • Box
  • Canva
  • Figma

Protect social proof at scale

Full Meta comment monitoring — sentiment, hide, reply, AI responses; TikTok read-only.

05 · See both tools

Both products, side by side.

The real screens, on the two things buyers weigh most — launching and creative.

Launching

One batch to eight channels — versus a Meta-first bulk upload.

AdManage50 ads · 8 channels · 2.1s
AdManage launching 50 ads across channels in one batch
AdnovaMeta bulk upload
Adnova's one-click bulk upload, built around Meta Ads Manager

Creative

A library beside the launcher — versus a dedicated review hub.

AdManageLibrary, ready to launch
AdManage creative library, sitting next to the launcher
AdnovaCreative Hub
Adnova's Creative Hub for organizing and reviewing assets

Adnova's Creative Hub is the deeper place to review and annotate work — genuinely good, and a different job than launching. Keep it if that's your bottleneck; bring AdManage for getting the work live across every channel.

06 · Pricing

One flat price. Every channel. No add-on math.

Eight channels, automation and the API on a single bill — no percentage-of-spend fee. Adnova prices its launcher, analytics and Creative Hub separately, and each one climbs per account.

Essential

£99/mo

Solo starter. Meta only, Drive + Dropbox, 1 automation.

In-house

Most popular

£499/mo

5 accounts, 8 channels, Sheets, MCP, 10 rules, 2,500 AI credits.

Agency

£999/mo

10 accounts, 8 channels, unlimited rules, 5,000 AI credits.

Enterprise

Custom

8 channels, all integrations, MCP, unlimited rules, 10,000 credits.

What the price actually buys you

Solo, starting on Meta

£99/mo — your whole Meta launch, with seven more channels ready the day you need them. No migration later.

Built to scale

In-house, going multi-channel

£499/mo — 5 accounts, 8 channels, Sheets, automation and MCP on one bill. The Adnova equivalent is launcher + analytics + Creative Hub + per-account fees.

One bill, not a stack

Agency, 10 accounts

£999/mo flat — every channel, unlimited automation rules. Your spend scales; your bill doesn't.

Flat at any volume

Even Adnova's own blog calls AdManage the fit for “high-budget teams” — flat pricing means you don't pay more as volume scales.

Flat vs modular — the real pricing pages

AdManageOne plan, everything in
AdManage pricing — flat plans with unlimited launches, uploads and spend
Adnova3 products · per-account · spend caps
Adnova pricing — separate Research, Ad Launcher and Creative Hub tiers, each with ad-account and monthly-spend ceilings

Adnova splits Research + Analytics, the Ad Launcher and Creative Hub into separate tracks — each with its own user, ad-account and monthly-spend ceiling. AdManage puts every channel, automation and the API on one flat plan.

07 · Feature by feature

On launch operations, every row is ours.

The capabilities that decide how you ship.

Capability Adnova AdManage
Launch operations
Meta bulk launchingMeta onlyBatch, post-ID
Channels beyond Meta/TikTok/AxonNot on launcherGoogle, Pinterest, Snap, Taboola, Reddit
Post-launch automation rulesNot the coreTriggers + actions
Naming, UTM & audit governancePresets onlyTemplates + audit
Data & integrations
Google Sheets add-onDrive/Dropbox importMarketplace add-on
Public API · Zapier · Make · Notion · MCPNot availableDocumented + rate limits
Media sources (Frame.io, Box, AIR…)Drive, Dropbox, Hub13+ sources
Creative & comments
Comments intelligenceNot the focusMeta full; TikTok read-only
Pricing & velocity
Pricing modelModular + per-accountFlat GBP, no spend %
Ad-account & spend limitsPer-tier caps + monthly-spend ceilingsFlat — no spend cap
Public changelogFeaturebase intakePublic blog + changelog

08 · Proof

Teams that ship at volume already run AdManage.

Over a million ads launched in the last 30 days — next to the friction Adnova buyers flag in their own reviews.

What AdManage users get

1,000,000+ads launched in the last 30 days
8 + Redditchannels live from one workspace

Run by performance marketers at Reading.com, Obvi, Wonderbly, EllaOla and Pure Pet Food — with a public changelog shipping new launch features every month.

Where buyers hit friction

Analytics wasn't included in the lifetime deal even though it said “all future Plus plan updates.”

AppSumo / Trustpilot · LTD scope dispute

The Discover section didn't show accurate results — sometimes fewer than 30 ads after filters.

Verified AppSumo purchasers · Discover coverage

The proof that matters isn't a star rating — it's a multi-channel batch going live in one click. Start AdManage on a real campaign and watch it happen.

09 · Find yourself

Who AdManage is built for

Launching beyond Meta
AdManage
Spreadsheet-driven launches
AdManage
Agency, 10+ accounts, 4+ channels
AdManage
Scaling test volume fast
AdManage
Already using Motion / Foreplay for creative
AdManage
Standardising naming & UTMs across a team
AdManage

A weekend, not a quarter

Switching from Adnova, in order

Move the launch surface; keep whatever you use for research. This order saves rework.

  1. 1

    Rebuild naming with {{variable}} templates; run “Audit Names” for parity.

  2. 2

    Connect accounts — Meta first, then TikTok, Google and the rest.

  3. 3

    Reconnect media — Sheets, Drive, Dropbox, Frame.io, Box.

  4. 4

    Run a 20-ad test batch, check the per-ad report, then scale.

  5. 5

    Set one automation rule that mirrors something you do by hand.

Questions, answered straight

What does AdManage cost?

Flat GBP — £99 Essential, £499 In-house (5 accounts, 8 channels), £999 Agency (10 accounts). One bill covers every channel, automation and the API, where Adnova stacks a launcher, analytics and Creative Hub with per-account fees. Add channels or accounts and AdManage is the lower total cost.

Is Adnova only for Meta?

The launcher is Meta-first, with TikTok and AppLovin/Axon also supported. Google, Pinterest, Snapchat, Taboola and Reddit aren't on Adnova's launcher.

Does AdManage replace Adnova's research?

AdManage is a launcher, not a research tool — pair it with whatever you use for inspiration. AdScan covers competitor discovery; launching, governance and automation are where we're built to win.

Can I run both?

Plenty do — your research tool for inspiration and review, AdManage for cross-channel launching, governance, automation and API/MCP.

Does AdManage preserve Post IDs?

Yes — with recent social-proof fixes. Adnova preserves them for standard image, video and carousel ads, but its placement-customized and flexible ads fall back to Creative ID and lose engagement.

How hard is it to switch?

A day or two: rebuild naming, connect accounts and media, run a 20-ad test, then scale. Keep your research tool rather than switching cold.

Your ads, live across every channel — in one batch.

If getting ads live across every channel is your bottleneck, this isn't a close call. Start free, or watch the Sheets workflow run on a real campaign.

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Launch on 8 channels

From £99/mo · 30-day guarantee

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